Major retailers are always interested in cutting-edge audio visual solutions in order to set a perfect stage for products in their own shops, which are also referred to as point-of-sale (PoS).
For instore marketing purposes, acoustic and visual elements of AV technology are used.
Instore Marketing.

For instore marketing purposes, acoustic and visual elements of AV technology are used, e.g. in the form of large-size displays as instore TV. Instore TV solutions belong to digital signage and play back product information and commercials.

Digital signage systems are popular with instore marketing because they allow a centralised administration. Layout and content of instore TVs can be modified and changed easily. Therefore, advertising messages and price information reach the target customer. A mature instore marketing concept includes different advertising content depending on the time of the day. The instore TV is geared towards housewives and househusbands during the mornings; in the evenings, the digital signage offers highlights for working customers. Like this, retailers can react flexibly and efficiently to changing demands. Regular non-digital shop displays fall short of the new demands and hence are rarely part of modern instore marketing campaigns.

The acoustic also affects the purchase behaviour of visitors and their perception when shopping. Music with purposefully applied rhythms makes an impact on the customer’s length of stay in trade departments.

Clever instore marketing develops retail outlets into a brand and increases the recognition value as well as the revenue. As full service provider with high-quality products by leading manufacturers of AV technology, GMS will professionally realise your visions of instore marketing.

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    Consulting & Planning

    Are you planning to introduce newer technologies in the areas of video conferencing systems, audio visual technology or unified communications? GMS will develop a custom-made operating concept. The basis of this are the specific expectations and demands of the users, as the optimum functionality is always paramount. GMS accompany you in your planning phase, presents you a comprehensive overview of your opportunities and takes the requirements of your business sector particularly into account.
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    Installation

    Trust in the experience of competent experts from all areas of conferencing and audio visual technology- trust in GMS! As a partner of major manufacturers and due to highest certification levels, GMS can offer you attractive purchasing conditions for the procurement of your hardware. Furthermore, GMS employ skilled professionals for programming, AV control systems and AV solutions, as well as trained personnel for installation. Knowing the business sector specific requirements, GMS develop adequate solutions for companies, retailers, hotels, restaurants, hospitals or educational institutions.
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    Service & Operation

    Complex conferencing and AV technology systems can only function if all components intermesh perfectly. GMS support you to ensure an undisturbed operation including health checks, replacements and maintenance of your technology. Alongside, the GMS project teams offer services like AV service desk, on-site support or 24/7 video conferencing managed services. Now you can fully focus on your core business activities!
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    Optimisation

    Are you planning to introduce newer technologies in the areas video conferencing systems, audio visual technology or unified communications? GMS will develop a custom-made operating concept. The basis of this are the specific expectations and demands of the users as the optimum functionality is always paramount. GMS will accompany you in your planning phase, present you a comprehensive overview of your opportunities and take the requirements of your business sector particularly into account.