For instore marketing purposes, acoustic and visual elements of AV technology are used, e.g. in the form of large-size displays as instore TV. Instore TV solutions belong to digital signage and play back product information and commercials.
Digital signage systems are popular with instore marketing because they allow a centralised administration. Layout and content of instore TVs can be modified and changed easily. Therefore, advertising messages and price information reach the target customer. A mature instore marketing concept includes different advertising content depending on the time of the day. The instore TV is geared towards housewives and househusbands during the mornings; in the evenings, the digital signage offers highlights for working customers. Like this, retailers can react flexibly and efficiently to changing demands. Regular non-digital shop displays fall short of the new demands and hence are rarely part of modern instore marketing campaigns.
The acoustic also affects the purchase behaviour of visitors and their perception when shopping. Music with purposefully applied rhythms makes an impact on the customer’s length of stay in trade departments.
Clever instore marketing develops retail outlets into a brand and increases the recognition value as well as the revenue. As full service provider with high-quality products by leading manufacturers of AV technology, GMS will professionally realise your visions of instore marketing.