AV Technology Trends at the Prolight + Sound 2024: Innovation Meets Sustainability

Medientechnik-Trends von der Prolight + Sound 2024: Innovation trifft Nachhaltigkeit


The media technology industry is constantly evolving, and the Prolight + Sound trade fair in Frankfurt serves as the annual showcase for the latest trends and technologies. This year, the fair took place from March 19th to 22nd, 2024, bringing together numerous professionals from the fields of AV technology trends, media technology, office space design, and workplace experience to delve into the industry’s future.

AV technology trends 2024

Participants were exposed to a wealth of innovative solutions blurring the lines between technology and environmental consciousness. This blog post highlights some of the most remarkable trends identified at the trade show.

Flexibility in form and function: Rethinking displays

One of the standout trends observed at Prolight + Sound is the progressive evolution of display technologies. Flexible displays that can bend and roll open up new horizons in presentation and applications. On the other hand, cubic displays presented in various three-dimensional arrangements have captivated attention with their ability to dynamically shape space and present content in a more creative manner.

These technologies provide incredible opportunities for media tech professionals to create impressive experiences not only in advertising but also in office design. For instance, a flexible display could enable redefined assessments of meeting spaces or even cubic shapes serving as artistic focal points while remaining functional.

Sustainability: A core theme of tomorrow’s AV technology

Sustainability is more than just a trend – it’s a necessity that drives progress across many industries. The trade fair highlighted a growing focus among manufacturers and developers on eco-friendly solutions. From using recycled materials to crafting energy-efficient systems, sustainability initiatives are at the forefront of numerous new products and technologies.

This shift is particularly crucial for businesses aiming to showcase green values while staying at the forefront of technological advancements. Equipment that embodies functionality, aesthetics, and environmental consciousness is increasingly becoming the new standard.

Diving into new realities: VR, AR, and MR in the workplace

The integration of Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) solutions was a standout feature at the trade show. These technologies create immersive experiences with the potential to modernize training, presentations, and the overall work environment.

For professionals looking to craft innovative experiences, these technologies offer exciting new possibilities. Whether for virtual team collaborations spanning the globe or interactive customer experiences, VR, AR and MR introduce new dimensions of interaction and engagement, not merely as novelties but potentially as office norms.

Enchanting lighting and harmonious mood enhancers

Another impressive unveiling at Prolight + Sound 2024 was the use of sound and light to enhance well-being and productivity in office settings. Acoustic solutions that enhance mood and focus, paired with lighting systems synchronized with natural biorhythms, demonstrate that technology has the capacity to make workspaces not just smarter but also more human-centric. An optimal work environment should not be underestimated in an era where attracting and retaining top talent is crucial.


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Example of workplace design (Image: Reference project in Madrid).


Integrating artificial sunlight and atmospheric soundscapes like jungle or oasis melodies in office spaces can positively impact employees’ well-being and health. By implementing such measures, offices can mimic natural elements, thereby reducing stress, uplifting mood, and enhancing productivity. Creating a pleasant work environment through technology can help employees feel more comfortable and improve their performance.

Conclusion and outlook

The Prolight + Sound 2024 in Frankfurt once again demonstrated the media technology industry’s position at the forefront of innovation. The trends discussed here point towards a future where technology and creativity walk hand in hand with environmental consciousness and user experience. At GMS, we are dedicated to offering our customers the most advanced and sustainable solutions. If you are ready to incorporate the latest media technology trends into your projects, contact us today. Our team of experts is ready to assist you at every step.